E-Scooters: They're everywhere, in our cities and towns, big or small. They get us in and out of the office, to or from our friends, and you can see an ever-growing fleet of e-scooter users zip through traffic, leaving car users in the dust gently settling over traffic jams.
More relevant than ever, this relatively new transport class got a bump from Europe's harmonizing trend towards the decarbonization and decongestion of our cities. It also heavily benefited from new technology, such as top-of-the-line lithium batteries.
But sometimes e-scooters can feel a bit clunky, cheap, dirty or even dangerous.
Pure Electric is positioning itself as a premium brand which takes all the good from e-mobility and keeps nothing of the bad. Excellence is the key metric:
What else would you expect from a CEO whose child excels on one of the world's most competitive stage, namely, the Formula 1?
This interview with Adam Norris covers his business journey, and how he ended up running Pure Electric. He covers the company's success and plans for the future.
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