90 Seconds is a global video creation platform which allows brands to create quality videos from anywhere in the world. Their platform connects creators to brands and greatly simplifies the complexity of video production. 90 Seconds is backed by major investors such as Sequoia and Airtree.
90 Seconds was founded in 2010 and features an end-to-end suite of collaboration tools. These tools simplify the process for businesses looking to use freelance production crew and creators for promotional videos.
90 Seconds has partnered with over 3,500 brands and 13,000 creators leading to over 30,000 videos created on their platform. Their global client base spans over 550 cities in 160 countries.
The market for digital content creation is expected to grow to $43B by 2026, a CAGR of 16.8%. Video ranks number 1 for increasing demand in digital content, representing a huge market.
In order to take full advantage of this increasing global demand 90 Seconds was seeking funds to invest in their growth. However, it was important to them that the growth funding was structured suitably for their growth model and came with minimal equity dilution.